Effective digital consultancy
As a company with over a decade of digital experience we’ve seen many changes in the industry. Not all of them have been technological many have been cultural.
Running an agency where we have to compete with other firms for projects makes us aware daily of how the digital market consistently changes. This constant change makes it even more difficult for our partners and clients to keep ahead.
We advise our clients to take regular time out to review their positions. We organise meetings to ensure they are up to speed on the digital landscape and report on their position within it, flagging results, ideas, competitor movements and new trends along the way. These meetings obviously have a cost associated with them, however in the grand scheme of things they represent a very low overhead, as they deliver great insight on trends that are being adopted and the established trends which are being refined or possibly superseded. It’s all expert advice and guidance that is tailored specifically to a partner or client’s position.
Inevitably there is a perception of expensive fees, that consultancy is cost prohibitive. The reality, however, is the time saved through clarifying objectives, watching results, checking the market and streamlining processes does and will give a strong platform for strategic growth. On an ongoing basis this external input bridges the knowledge gap and focuses thinking that then feeds daily the direct actions.
If you would like to talk to us about your digital marketing plan you can: