Definitive source of vegetable information
Definitive source of vegetable information.
Our client, Fresca, a leading supplier of fresh produce to the UK, wanted to increase support for and contact with some key stakeholder groups.
To launch a website on all things veg.
The aim being to provide a rich space full of information on vegetables for multiple markets, including growers, journalists and education specialists as well as the general public.
We helped them to develop the site and set up a photo library, recipe database, news sections and newsletter sign up facility.
A considerable increase in journalist enquiries, and thus journalist contacts, signposting to growers for news stories. Enhanced relationships with educational establishments and children. This all helps to establish the Fresca Group as a first point of contact and voice of authority on vegetables to these key markets.